1. Credibility
To be successful today, most professional jobs require knowledge and skill with social media. Profiles without photos are usually either not very active or just plain out-of-date. And, very few employers want to hire someone who is so demonstrably clueless.
In addition, many “spam” social profiles exist to sell products or collect information, and those profiles usually either have no photo or the photo is obviously a model or someone extremely attractive in a very professional-looking photo. Recruiters, in particular, are not interested in fictional profiles.
2. Recognition
Someone who already knows you from your past or a recent networking meeting will, hopefully, recognize that photo and know who you are. Also, that friend from your last job (or the job before that) who is looking for you will find you in the long list of people who have the same – or a very similar – name.
3. Consistency
Someone who follows you in other social networks will find, and probably follow, you in new social networks. So, the reach of your social media visibility will be expanded and connected, and your “social proof” will be strengthened.
4. Personal Appeal
Any profile is more appealing when a person’s face is associated with it. LinkedIn has said that entries in LinkedIn search results with photos beside them are 7 times more likely to be clicked than entries without photos. So, that recruiter looking for someone with your job title will probably not click on your name unless there is a photo beside it in the search results listings.
5. Personal Branding
When used with your professional activities in social media, your photo represents your brand – your personal logo – particularly when you use the same photo for all of your professional social visibility.
Keep shooting,
Ryan
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